Ikon Visuals by Jeffrey Boyle
Resume' - Jeffrey Boyle
About Me
I've been interested in art & design for as long as I can remember. I live and dream campaigns and taglines and new ways to implement them. I enjoy guerilla advertising and traditional advertising immensely.
My art career started when I was in 3rd grade and had a self portrait selected to be in the permanent collection of the Pittsburgh Museum of Art. From there I started experimenting in mixed media and photography. I had my own darkroom from the time I was 14 in my bedroom closet.
I landed an intership with noted photographer Francesco Scavullo back in the early 80's and from there went into fashion photography and eventually advertising (after being an Operating Room Medical Photographer). In the 90's I took a decade off to run a nightclub in Allentown, PA and DJ all over the world. At the time only a few clubs on the East Coast were doing what we did, which was embrace techno and the whole underground dance movement. From there everyone copied us and the few other clubs like us and the EDM scene was born in the 2000's.
I have lived in Bethlehem,PA, NYC, Oakland,CA., and from 1999 - 2013 Singapore. I have been married since 1999 and have 3 daughters, all in their pre-teen to early teen years, that keep me young and in touch.
While in Singapore I restarted doing photography and have done photo campaigns for many fashion magazines, model agencies and ad agencies as well as having shot for numerous spa & resort clients around Asia. I also have worked for myself with my own agency (Ikon Visuals) as well as numerous MNC clients, Ad Agencies, Publishing companies and Resort/Spa owners.
I enjoy sports (hockey, football, skateboarding), I am an avid reader (mainly sci-fi), play guitar and compose music, I love movies and I enjoy doing projects with my daughters and spending family time with my wife and kids.
Professional Experience
Ikon Visuals
Creative Director / Art Director / Consultant / Photographer
1999 – Present
• Work with various Int’l agencies and MNC clients on campaigns, collateral, strategy, both ATL, BTL and digital/social.
As well as being creative director for 2 fashion magazines in Singapore.
Proudest Achievements at Ikon Visuals:
• Numerous awards and nominations for campaigns conceptualized and designed
• Most recently (Dec. 2012) Edited, Produced, Sequence, Sound Engineered, Animated, Retouched, Converted,
Voice-over and Created 3 TVC’s for Playboy Fragrances including different variances for different countries in SEA, in
connection with Asia’s Next Top Model.
• The trust and many repeat MNC and agency customers. Some of which trust me enough to determine direction of
creative and/or campaign and buy-into my vision for the brand.
Q Lifestyle
Head of Design
March 2007 – June 2012
Key Responsibilities:
• Head design team in working with marketing to create campaigns and collateral for 8 brands
• Overseeing designers, web and social media to ensure brands integrity
• Work with marketing to devise marketing and production calendars
• Work out yearly photo-shoots for companies resort and spa properties and conduct shoots
• Meet with brand managers, GM, and COO to discuss direction, needs and troubleshoot
Proudest Achievements at Q Lifestyle:
• Complete re-branding of all 8 brands including logo designs, direction, and brand niche
• Taking basic html websites and along with designers changing over to CMS systems
• Helping grow brands identity and market share thru design, marketing and placement
• Bringing company into the present thru innovative interaction via social media
Getty Images – Asia Images Group
Creative Director - Photographer
March 2005 – June 2006
Key Responsibilities:
• Responsible for art direction and research for all photo shoots both in Singapore and overseas.
• Location & Talent scouting / Model co-ordination and relations / Client and location liaison.
• Hiring of hair / makeup persons, stylists, freelance assistants.
• Responsible for company branding, all advertising and marketing, including print, website design, email,
conference/exhibition and multi media.
• Responsible for theme and art direction of all shoots.
• Responsible for special photo digital imaging and direction of photo collections.
• Photographer
Proudest Achievements at Asia Images Group:
• Photographs taken by me have been used in major campaigns by Sony, HSBC, Jello, Thailand Tourism Board, Apple
Computers among others and have also appeared on the covers of Reader’s Digest and Marketing Magazine
Software & Proficiencies
Other
References available upon request
To contact me for any inquiries or job offers; click here
In Closing:
HR Administrators, Headhunters and Interested Parties... No matter if I am over-qualified for the position you are seeking, do contact me. I am trying to re-establish myself in the US and any foot in the door to expand with your company will be readily considered. I am not a job hopper and am loyal to those I work for. I am a fast learner and push myself daily to become better and add more value to my position and organization. Thank you for your time and consideration and I look forward to hearing from you in the near future.
Overview:
• Multi award winning.
• Over 20 years of advertising and
design experience
• Extensive experience in regional and local
campaign design and strategy
• Art and Creative Direction
• Ability to work with large or small teams as
well as mentor designers and guide them to
deliver work correctly and on-time
Strengths:
• Creative and Art direction
• Ability to problem solve and think creatively
• Presentation / Pitching
• Ability to translate clients needs to
viable campaigns
• Accountability
• Photography and Photoshop • Intimate
knowledge of Asian market and trends
Achievements & Highlights
2009 – Silver Effie for Dove (Unilever –
Campaign for Real Beauty)
2005 – Silver Conqueror Award for Citigroup
(Asset Management Calendar Pack)
2003 – Caan Gold Lion -
Campaign of the year
(consulting for Guiness – Who is
Adam King? Campaign)
2003 – Media Magazine Agency of the Year
(consulting for Guiness – Who is
Adam King? Campaign)
2003 – First newspaper pop-up ad in SE Asia
(KFC)
2002 - Honorable mention Golden Circle
Advertising Award in Charity category
(Singapore Breast Cancer Screening
Centre Poster)
Testimonials
Design & Advertising:
“Jeffrey is infectiously creative but goes beyond the simple, "create it and they will come" attitude that plagues most in the modern world. He knows how to promote and market his creations after the fact which makes him a 360 degree professional who would be a valuable asset running any organization's creative or marketing team. Jeffrey knows the trends of the moment and stays in tune with everything going on in terms of popular culture and social media. He would be an asset to any organization's leadership team.”
Growth Marketer, Design Thinker,
Social Data Expert @ Microsoft
Former Vice President of Ogilvy 360
“I have known Jeff in Singapore as we used to work for the same Group of companies; although in different subsidiaries, Jeff did not hesitate to provide support on some creative need that I had in my department (Sponsorship Marketing). He has been prompt and efficient in these instances.
Moreover, I have also had the opportunity to reciprocally assist him for some of his Ikon Visuals photography projects, and this made me realize not only how passionate and professional he is in this particular field, but also how talented. His portfolio speaks for itself.
As head of Design at QLifestyle, Jeff has proven to be a reliable professional who has consistently supported my team while also being a good counsel. His years of experience brought him the perspective necessary to be able to present and defend his ideas effectively. “
Marketing Manager, Integrated Facilities Management, Asia Pacific at Jones Lang LaSalle (JLL)
“I have had the privilege of working with Jeff for a couple of campaign shoots for Etrican. He is professional, dedicated and constantly sets high standards for himself and the team he is working with. He has a clear individual style, backed up by years of experience in fashion photography. A pleasure to work with and a great asset for any label looking for a seasoned fashioned photographer.”
Social Entrepreneur - Etrican Business Development (organic clothing label)
“Jeff is very hardworking and dedicated to the field. Always a pleasure to work with him. I'd recommend!"
Owner Early Childhood eTraining, member of National Association for Child Development Associates (NACDA)
"Jeff's skills as our "man in charge" of design lead the Q Lifestyle Group to many leading edge creative design works. While taking a concept and developing it into a unique and powerful visual to get our sales or marketing message out to the masses with tangible results. Jeff is not afraid to speak his mind and add value beyond just simply taking operational design ideas. A great team member and would recommend him."
General Manager, Hospitality & Vacation Products Division at Q lifestyle (s) Pte Ltd