TVC | ikonvisuals

Advertising - Television Commercials

Client: Coty Asia (Playboy Fragrances)

These are the latest TVC's I've done for Playboy Fragrances (Coty). When I did these I wasn't well versed in video editing, but taught myself in a day the ins & outs. The videos needed to be edited for 6 different countries (each country had its own censorship laws and criteria) as well as different format (PAL, NTSC, Secam), different lengths and 2 seperate formats (regular and high definition), in all 72 TVC's edited with additional material filmed, voice-overs, end screens and crawlers added as per each countries specs.

The campaign ran in conjunction with Asia's Net Top Model.

Playboy Fragrances Main TVC

Playboy Fragrances VIP for Him TVC

Playboy Fragrances VIP for Her TVC

Client: Guiness Beer

Details: I was part of concept team as consultant brought in by Mindshare Singapore as account was being globally re-aligned midway through campaign from Ogilvy & Mather to Saatchi & Saatchi. I came up with concepts, marketing flow from teasers to POS/In-Store to campaign and TVC, Campaign teaser was implemented by Ogilvy & Mather, while TVC was after the handover and done by Saatchi & Saatchi. While they didn't use most of my ideas for the TVC, the ideas they came up with were just slight variations of mine. In the end the campaign as a whole won a Caan Gold Lion and I was part of that award winning team.

The idea was to wrap guiness around a persona "Adam King" a professional photographer and adventurer. A Eurasian Indian Jones-type character. So that no one would accidentally bump into the actor playing Adam King anywhere in Asia, an actor was audioned and booked for the part of Adam King from Seattle, Wa. USA

Guiness - Who is Adam King Campaign
TVC 1

Guiness - Who is Adam King Campaign
TVC 3